Click-Through Rate
The share of viewers who click through to a detail page.
Definition
Click-Through Rate is The share of viewers who click through to a detail page. It comes up most often when the team wants to know whether attention is turning into messages, tours, and completed applications.
The term keeps showing up because conversion metrics separate high-traffic listings from high-performing listings. They are usually reviewed when copy, pricing, photos, or response speed are being changed.
Use cases
Use Click-Through Rate to see whether listing attention is producing real next-step behavior.
Review Click-Through Rate when the team needs to compare copy or photo changes against actual conversion movement.
Track Click-Through Rate so operations can focus the team on listings that close rather than listings that only attract clicks.