Lead Source
The channel that generated a prospect inquiry.
Definition
Lead Source is The channel that generated a prospect inquiry. It comes up most often when the team is trying to see where demand is coming from and which channels deserve more budget or attention.
The term keeps showing up because without attribution, marketing spend turns into noise because nobody can tell which leads were actually worth it. The term matters most when portfolio demand softens and every qualified inquiry counts.
Use cases
Use Lead Source to see which channels are creating real demand instead of empty traffic.
Review Lead Source when the team needs to decide where the next block of marketing budget should go.
Track Lead Source so operations can keep lead sources and pipeline stages connected all the way to lease signature.