Listing
The public advertisement for a unit or property.
Definition
Listing is The public advertisement for a unit or property. It comes up most often when a unit has to be presented clearly enough that the right prospect wants to ask questions or book a visit.
The term keeps showing up because weak listing quality drags on lead volume, tour quality, and the time it takes to lease the unit. Photos, distribution, and freshness all change how a listing performs before a human conversation even starts.
Use cases
Use Listing to improve how a unit is presented before spending more on demand.
Review Listing when the team needs to pinpoint whether weak lead flow starts in the listing itself.
Track Listing so operations can keep photos, publishing, and updates working toward the same leasing goal.