Listing Freshness
How recently a listing was updated or republished.
Definition
Listing Freshness is How recently a listing was updated or republished. In day-to-day operations, it matters when a unit has to be presented clearly enough that the right prospect wants to ask questions or book a visit.
Operationally, it matters because weak listing quality drags on lead volume, tour quality, and the time it takes to lease the unit. Photos, distribution, and freshness all change how a listing performs before a human conversation even starts.
Use cases
Use Listing Freshness to improve how a unit is presented before spending more on demand.
Review Listing Freshness when the team needs to pinpoint whether weak lead flow starts in the listing itself.
Track Listing Freshness so operations can keep photos, publishing, and updates working toward the same leasing goal.