Prospect Pipeline
The staged view of prospects from first inquiry to signed lease.
Definition
Prospect Pipeline is The staged view of prospects from first inquiry to signed lease. Teams usually run into it when the team is trying to see where demand is coming from and which channels deserve more budget or attention.
What makes it useful is that without attribution, marketing spend turns into noise because nobody can tell which leads were actually worth it. The term matters most when portfolio demand softens and every qualified inquiry counts.
Use cases
Use Prospect Pipeline to see which channels are creating real demand instead of empty traffic.
Review Prospect Pipeline when the team needs to decide where the next block of marketing budget should go.
Track Prospect Pipeline so operations can keep lead sources and pipeline stages connected all the way to lease signature.