Retention Rate
The share of residents or customers who stay over time.
Definition
Retention Rate is The share of residents or customers who stay over time. It comes up most often when residents are renewing, leaving, or turning over fast enough to change the shape of future demand.
The term keeps showing up because movement metrics show whether the operation is keeping good residents or constantly replacing them. They are useful when pricing, service quality, and renewal strategy are being questioned together.
Use cases
Use Retention Rate to measure whether residents are staying for the right reasons.
Review Retention Rate when the team needs to connect renewal and churn behavior back to pricing or service quality.
Track Retention Rate so operations can anticipate future move-out pressure before it shows up as vacancy.