Seasonality
Predictable demand shifts across different times of year.
Definition
Seasonality is Predictable demand shifts across different times of year. In day-to-day operations, it matters when demand changes with season, lead time, or stay restrictions and the team has to shape inventory rules around it.
Operationally, it matters because these controls decide which reservations the property accepts and which revenue opportunities it leaves on the table. They matter most when availability is tight or the market is moving faster than the last pricing update.
Use cases
Use Seasonality to shape inventory rules around seasonality and booking lead time.
Review Seasonality when the team needs to explain why a stay was accepted, restricted, or priced differently.
Track Seasonality so operations can protect high-value dates from getting filled with the wrong stay pattern.