Vacancy Rate
The share of units or nights that remain unsold or unleased.
Definition
Vacancy Rate is The share of units or nights that remain unsold or unleased. Teams usually run into it when the team needs a direct read on how much of the inventory is actually earning or in use.
What makes it useful is that occupancy numbers look simple, but they drive pricing pressure, staffing needs, and owner expectations. You only understand them properly when they are read next to revenue and turnover data.
Use cases
Use Vacancy Rate to see how much of the portfolio is truly occupied or usable.
Review Vacancy Rate when the team needs to compare fill levels against pricing and staffing decisions.
Track Vacancy Rate so operations can give owners a cleaner read on whether occupancy is healthy or just noisy.