How to Rent Out a Serviced Apartment in Hoi An, Vietnam: Pricing, Demand, and Tenant Strategy

Hoi An’s tourism sector is roaring back, with visitor numbers in the first half of 2025 hitting 2.8 million, a significant 17.4% jump from the previous year. This surge follows a strong 2023 where the city welcomed nearly 4 million visitors, recovering over 70% of its pre-pandemic peak². International arrivals have seen an explosive 328% increase year-on-year in 2023, reaching 3 million². This isn’t just about fleeting tourist visits; Hoi An’s expat community has also expanded dramatically, growing from under 50 to over 1,000 in the last decade⁵.

For property owners and operators, this translates into a robust rental market with diverse opportunities. The demand for serviced apartments is driven by both the influx of tourists seeking comfortable, longer stays and a growing expatriate population looking for a stable base in this UNESCO World Heritage city. Understanding the nuances of this market is key to maximizing your investment.

TL;DR: Hoi An’s tourism is booming, with 2.8 million visitors in H1 2025 (up 17.4% YoY) and 4 million in 2023. International arrivals surged 328% in 2023 to 3 million. The expat community has grown to over 1,000, from less than 50 a decade ago²⁵.

Market Snapshot

Hoi An’s tourism sector is experiencing a strong recovery, with visitor numbers in the first half of 2025 reaching 2.8 million, a 17.4% increase compared to the same period in 2024. This upward trend is a positive indicator for the rental market, suggesting sustained demand for accommodation. The city’s strategy to expand tourism into surrounding areas aims to ease pressure on the Ancient Town while potentially opening up new rental opportunities in adjacent locales¹.

In 2023, Hoi An welcomed an estimated 4 million visitors, nearly double the previous year’s tally and over 70% of its pre-pandemic peak. International arrivals have surged, with a 328% year-on-year increase in 2023, reaching 3 million. This significant influx of international visitors, primarily from Europe and North America, directly fuels demand for serviced apartments that offer more than just a basic hotel room²³.

Who Rents This Property Type Here?

The expat community in Hoi An is diverse and growing, now numbering around 3,000 individuals. This group includes digital nomads drawn by the city’s charm and improving infrastructure, retirees seeking a peaceful lifestyle, entrepreneurs, and families relocating for a better quality of life⁵⁸. These renters often seek longer-term leases and value amenities like reliable Wi-Fi, dedicated workspaces, and a sense of community.

Tourists, on the other hand, are predominantly from Europe and North America, attracted by Hoi An’s UNESCO World Heritage status, rich culture, and beautiful beaches. They typically opt for shorter stays, appreciating the convenience and comfort of serviced apartments that provide more space and self-catering options compared to standard hotel rooms³.

Pricing and Demand

Serviced apartment rental prices in Hoi An can vary significantly, with options ranging from approximately $28.66 per night to upwards of $89 per night on average. This broad spectrum allows for catering to different renter segments, from budget-conscious travelers to those seeking premium accommodations⁴. The median sales price for a property in Hoi An is around $476,136, with a median price per square foot of $237, indicating a robust property market and potential for capital appreciation⁷.

There is a clear demand for both short-term tourist stays and longer-term rentals, driven by the dual appeal of Hoi An as a tourist destination and an attractive expat hub. Occupancy rates for overnight visitors hover around 50%, suggesting room for growth and indicating that well-managed properties can achieve high utilization⁶.

Best Neighborhoods

What matters in practice: In Hoi An, Vietnam, An Bang Beach and Cam Thanh do not attract the same renter. The listings that get viewings fastest make that fit obvious from the first photos and the opening lines. An Bang Beach is a prime location, particularly favored by long-term expatriates who appreciate its blend of a local village atmosphere and direct access to the coast. It offers a relaxed lifestyle that many find appealing⁸.

Cam Thanh appeals to nature lovers and families seeking tranquility, known for its unique nipa palm forests and a more serene environment. Cam Chau offers a strategic balance, situated conveniently between the historic Ancient Town and the popular beaches, making it attractive to a wide range of renters⁸.

For those prioritizing proximity to the heart of Hoi An, Minh An and Son Phong are excellent choices. Minh An is close to the Ancient Town and the iconic Japanese Covered Bridge, while Son Phong provides a variety of property options and is a popular area for real estate investment⁸.

Listing Strategy

To attract a diverse clientele, highlight your serviced apartment’s unique selling points. Proximity to UNESCO World Heritage sites, pristine beaches, and traditional craft villages are significant draws for tourists and expats alike. Offering flexible lease terms, from short-term tourist stays to longer expatriate leases, will maximize your occupancy³.

Emphasize amenities that cater to modern renters. Features like private pools, well-equipped kitchens, dedicated workspaces, and reliable high-speed Wi-Fi are crucial for attracting digital nomads and families. High-quality photography and virtual tours are essential to showcase your property’s appeal online. Consider bundling local experiences or tours to enhance your offering and create a more compelling value proposition³.

Operations and Screening

When operating in Vietnam, ensure strict compliance with local rental laws. This includes having bilingual contracts readily available and a clear understanding of tax obligations related to rental income. Staying informed about evolving regulations, especially concerning short-term rentals and tourism accommodation services, is critical⁵.

Maintain your property to the highest standards, as guest reviews and ratings heavily influence booking decisions. Develop clear policies for security deposits, lease renewals, and early termination to manage expectations and avoid disputes. For owners who are not local residents, consider offering comprehensive property management services to ensure smooth operations and guest satisfaction⁸.

Local Pitfalls

Navigating the regulatory landscape for short-term rentals can be complex, as cities in Vietnam are increasingly implementing stricter rules. It’s crucial to stay updated on these evolving regulations to ensure your operation remains compliant. Failure to do so could lead to penalties or operational disruptions⁵.

Furthermore, while Hoi An is a popular destination, occupancy rates around 50% for overnight visitors suggest that market saturation or seasonal fluctuations can impact consistent bookings. A proactive approach to marketing and dynamic pricing strategies are essential to mitigate these risks and maintain healthy occupancy throughout the year⁶.

Frequently Asked Questions

What is the average nightly rate for a serviced apartment in Hoi An? The average price can range from approximately $28.66 to $89 per night, depending on the property and amenities. This wide range reflects the diverse offerings available, from budget-friendly options to more luxurious serviced apartments⁴.

Are there specific regulations for short-term rentals in Hoi An? While regulations are evolving, it’s crucial to stay updated on local laws, especially concerning non-residential use of apartments and tourism accommodation services. Compliance is key to avoiding potential issues⁵.

What types of renters are most common in Hoi An? Hoi An attracts a mix of tourists, primarily from Europe and North America, and a growing expat community including digital nomads, retirees, and families. This diverse renter base presents opportunities for both short-term and long-term leasing strategies³⁵.

Why Hausive Fits This Workflow

If you are managing serviced apartment units in Hoi An, Vietnam, Hausive is the property management software that keeps leasing, rent collection, maintenance, and owner reporting in one place. It is a better fit when you want faster follow-up, cleaner records, and less day-to-day thrash as listings, tenants, and owners all need answers at once.